ashley hurst. - moonmoji.

role.

Designer / Illustrator

classification.

Illustration / Graphic Design

moonmoji.

When Adobe Illustrator unveiled its freeform gradient tool, I wanted to learn what the possibilities were. Emojis felt like a challenging but fun project to produce. Since Sailor Moon is my favorite series, the emojis are naturally based on the show's characters. Sailor Moon was my introduction to female empowerment and positive LGBTQ+ plotlines as a child, so I wanted to pay homage to something that taught me love for all people. My plans for Moonmoji are to complete every character from the show and include options for diversification (skin tones, hair textures, etc.)

*This project is a work in progress.

character design.

My thought process behind the character design lies in reimagining Apple's emoji style and Sailor Moon's art style and fusing important elements from the two. Once I got a base down, I subtly adjusted facial features, hair, and clothing to match their respective characters.