role.
Designer

classification.
Creative Direction / Packaging Design 
/ Branding
kawaii cafe.
For this project, I decided to take inspiration from the Kawaii culture in Japan and create a themed cafe based on a character that I created especially for my thesis for both children and adults to enjoy.​​​​​​​
character design.
​​​​​​​
The character development was actually a pretty swift process. The look I had in mind was very straightforward: round and cute. After creating the general body shape of the cat, I went on to explore several potential facial expressions for it and also sketched out various food items to go along with the cafe branding. After that, I refined my designs and then went into production.
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