Creative Direction / Packaging Design
For this project, I decided to take inspiration from the Kawaii culture in Japan and create a themed cafe based on a character that I created especially for my thesis for both children and adults to enjoy.
The character development was actually a pretty swift process. The look I had in mind was very straightforward: round and cute. After creating the general body shape of the cat, I went on to explore several potential facial expressions for it and also sketched out various food items to go along with the cafe branding. After that, I refined my designs and then went into production.