Considering various products that could have better packaging, I thought to package a product that I use very often: henna. I wanted to capture the essence of henna and Arabic architecture throughout my packaging design. This led to the use of the logo that I had created for this project, which was heavily inspired by Arabic lettering, and the name of the brand Amira, meaning "princess" in Arabic.
My main goal was to tell a story through my packaging design so that it would entice others to learn about henna and potentially learn about the cultures that primarily practice the art. These cultures are found in Africa, Asia, and the Middle East.
With henna, various essential oils can determine the scent and the darkness of the henna stain. Because of this notion, I chose to create my main packaging designs for two different types of henna mixtures—tea tree and lavender essential oil. This also became the determining factors for which colors I chose. I wanted to keep my colors similar to the colors of the herbs of the essential oils. I decided on green for tea tree, purple for lavender, and then burgundy for the henna powder that isn't pre-mixed.
My deep love for Arabic architecture largely influenced my packaging design. Not only did I separate the different products by color, but I also separated them by icon and type of arabesque arch.
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